Here's a sampling of the visuals used on our brochure. I will apply the checklist in Chapter 12 of the online book to these visuals, with the numbering below:
- Does the visual serve a valid purpose (clarification, not mere ornamentation)?
- Is the level of complexity appropriate for the audience?
- Is the visual titled and numbered?
- Are all patterns identified by label or legend?
- Are all values or units of measurement specified?
- (Question omitted for relevance, seems this question is more appropriate for graphs/charts, which you won't find in this post)
- Are captions and explanatory notes provided as needed?
- (Question omitted for relevance, all visuals herein are original and are not derived from sources)
- (Question omitted for relevance, all visuals herein are original)
- Is the visual introduced, discussed, interpreted, integrated with the text, and referred to by number?
- Can the visual itself stand alone in terms of meaning?
- Is this the best type of visual for my purpose and audience?
- (Question omitted for relevance, no data tables here)
- Is the visual uncrowded, uncluttered, and free of "visual noise"?
- Is color used tastefully and appropriately?
- Is the visual ethically acceptable?
- Does the visual respect readers' cultural values?
- Is the visual easy to locate?
- Do all design elements achieve balance?
- Is the visual positioned on the page to achieve balance?
- Is the visual set off by adequate white space or borders?
- (Question omitted for relevance, no data tables here)
- Is the visual placed near the text it is helping to describe?
This is an excerpt of the map created for the brochure. The entire map is too large to include here.
(1) This map is essential to the brochure. Without it, we would simply be describing some imaginary concept with no ability for its readers to see it
(2) The map is not very complex, although it does assume the reader is familiar with local roads and landmarks, and that the reader can comprehend basic map elements such as a key-symbol system and scale.
(3) Although not shown here, in the brochure the map is titled. No number is used since it is not competing with other maps for recognition
(4) A legend is provided to identify map markers
(5) Mileages are given for the trails. No other quantities are unit-signed
(7) Explanatory notes are given for each side trail. This is more visually pleasing than labeling them with markers and referring to these markers elsewhere in the brochure (an alternative method considered).
(10) This is not visible here, but in the brochure the map is not expressly referred to. However, the map takes up the entire back three panels of the brochure, so it is difficult for the reader to miss it.
(11) This map could likely stand alone and still be interpreted correctly. No outside context is required.
(12) This map is the best way to show a trail and familiarize readers with it. A video would also be useful, but that is not possible to put in a brochure and keep the brochure at a comfortable bulk and economical cost to produce
(14) The map is as free from visual noise as possible. The map shows only topographical features and city names. A more cluttered map could have easily been made by also showing roads and unrelated points of interest. Care was taken to avoid this.
(15) There are no garish color schemes.
(16) No ethical concerns are brought up by this visual.
(17) To my knowledge, this map does not offend any cultures.
(18) The visual will be easy to locate on the brochure. As stated in (10), it takes up the entire back panel of the brochure, so it will be difficult to miss.
(19) Balance was attempted in this map. The trail notes were spaced evenly on either side of the map instead of grouping them all together on one side of the map.
(20) The map is centered on the back panel of the brochure. It is balanced.
(21) The map has white space surrounding it to keep it from overwhelming the space it is assigned.
(23) Although not shown in this excerpt, an explanatory note is found at the top of the map explaining specifics of the map. The proximity of the note to the map it describes could not be more optimal.
This is one of the explanatory notes attached to one of the side trails on the map.
(1) The purpose of the visual is to provide the reader with an idea of what this side trail looks like, to help him or her decide whether it is worth pursuing.
(2) The visual is not complex.
(3) The visual is titled by the name of the trail it describes.
(4) The bike scale is identified by the legend for the entire map.
(5) Mileage is labeled
(7) Captioned
(10) It's not referred to by number, but its leader line on the map clearly points to what part of the map it is referring to.
(11) This visual could not stand by itself very well, unless the reader was already preinformed that he or she was looking at descriptions of trails.
(12) I believe a picture is the best way to show what the trail is supposed to be.
(14) The picture is simple and easy to understand in purpose and composition.
(15) I believe the borders and fill color are tasteful.
(16) I believe this is ethically neutral.
(17) No cultural values are offended I would hope.
(18) The visual is easy to locate on the map it is a part of.
(19) It's a pretty balanced visual.
(20) It has nice borders. There's no clutter.
(22) The visual and text are right next to each other.
This is another trail explanation box on the map. Its checklist answers are similar enough to the box above that I won't answer all the questions again. Note that in this picture, the strenuousness of the trail is being focused on by the actions of the model, since the trail itself has no real striking visual features to harp on.
-Cailen